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Press Events

Press event is the event, where managing director of the company speaks in front of the media. The aim of such activities is to create a positive image of the company, the brands that promote company. Press event can be organized to present new products as well. This event is part of PR campaign of goods (services).

To organize a press event, it is necessary to carry out invitations to journalists. The Holiday Show company recommends to specify in the invitation the following items: the purpose of the press tour, the exact location of a company, place and time of collection of guests, location map, start and end time of event, the conditions of accommodation, room and board invitees.

If you decide to take a closer look the press with your company, and thus make yourself public, then the press event can be organized as a tour. To make tour successful and dynamic you need to think and plan the route of the invited guests. If there are a lot of wishing to visit your event, guests can be divided into several groups then. The most responsible role in this case the tour guide plays . You can choose a representative from the company or hire a professional moderator, who will describe vividly the company's history, its characteristics, operating principles, achievements, etc.

The M.C. - guide should be provided with a microphone. It is also necessary to prepare the souvenirs or promotional information package which can be handed over to the guests after the tour. After that, we recommend to organize a roundtable or choose any other form of "question-answer" to the managers and specialists to be able to answer questions. The equipped room with all necessary equipment and means of communication should be given for journalists throughout the press tour. The buffet or full gala dinner can be the culmination of a press event.

These activities are appropriate to carry out not only for the media, but for a different target audience - partners, distributors, government representatives, students and other groups depending on the company's PR strategy.

All organizational issues you can safely entrust us with:

  • The selection and design of the room for the press event
  • Providing event support staff
  • Provision of lighting, sound and multimedia equipment
  • Preparation and printing of the souvenir, information and promotional materials
  • Transport services (like transportation of participants, and transportation of equipment, which may be necessary during the performance of the participants)
  • Accomodation of participants
  • The organization of coffee breaks, lunches, dinners, banquets and receptions
  • Organization of the evening program
  • Administration press event